Content is essentially the narrative or story that is used to connect you or your brand with potential consumers.

How you respond to that crisis can be the difference between an unpleasant drizzle and a torrential downpour that washes all of your good-will and positive reputation down the drain.

Recently, thanks to the pandemic, many of us have been sidelined, waylaid, diverted or otherwise hindered from “business as usual” and the lessons that I learned in my incapacity have actually served me well.