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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Rethink Your Halloween Costume

Here are some handy tips to avoid damaging your own reputation as well as that of the company when it comes to Halloween costumes.

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Reputation Management in the Digital Age

In an era where information is just a click away, reputation management has become a critical aspect for individuals and businesses alike. The digital age has brought with it unprecedented opportunities for communication and connection, but it has also introduced new challenges when it comes to maintaining a positive online presence.

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Understanding the Asset Recovery Role in Litigation

You can win a legal case, be awarded money, and never see a cent. If your team can’t find and recover assets to satisfy your win, you could have spent a small (or large) fortune in court only to achieve a win on paper alone. This fact makes asset recovery an essential component of litigation strategy.

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Interactive Campaigns: Engaging Voters in 2024

As we gear up for the pivotal year of 2024, where political, social, and environmental issues take center stage, the role of interactive campaigns becomes increasingly crucial.

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Advocacy and Philanthropy: Trends in Giving for 2024

The landscape of advocacy and philanthropy is undergoing a transformative shift thanks largely to a redefinition in the ways that individuals and organizations engage with social causes.

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Acceptable Behavior & the #MeToo Movement

It should go without saying, but clearly doesn’t, people in position of power (or perceived power) should not use that that power to compel their subordinates to perform sexual “favors.”

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Looking Ahead 2024

As we say goodbye to 2023, we look ahead to the changing landscape and emerging trends in crisis management, litigation strategy, and public relations that we believe will have a significant impact on 2024 and beyond.

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

6 Steps to Creating a Business or Brand Tune-Up

This half-way point in the year is a great time to review, re-evaluate, and if necessary, course correct business and professional goals and behaviors.

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Understanding Content

Content is essentially the narrative or story that is used to connect you or your brand with potential consumers.

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Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Bounce Back: Rules for Crisis Management

How you respond to that crisis can be the difference between an unpleasant drizzle and a torrential downpour that washes all of your good-will and positive reputation down the drain.

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