public relations
How you communicate your story, services, products, even point-of-view to the world at large and to your target consumer is the #1 most important aspect of your business. You may be a terrific chef or builder or singer or politician, but if you can't communicate in a way that resonates with your potential consumer, it simply doesn't matter how great you are at your profession. Essentially, if you don't have reach, you don't have a brand.
The same can be said for people dealing with a public misstep, tragedy, or who are the focus of hate and harassment, if you don’t have the ability to tell your story
Merrell Strategy is a full service public relations and brand development agency specializing in communication. Our job is pretty straight forward. We tell your story. We craft your message in a way that engages and inspires your target audience to respond, engage, volunteer, donate, buy, sell, or share. We then create the mechanisms to disseminate your message, through websites and mobile sites, social media, video and vloging, email marketing, print media, radio and television broadcasting, commercials and ad placement, events, and all sorts of gorilla (non-traditional) marketing campaigns.
You know they are out there. Your ability to quickly connect and engage your potential consumer is paramount to your success. Today, the average website viewer looks at a site for less then 10 seconds before deciding to proceed or look elsewhere. Your brand has to "reach" the consumer instantly. Slow loading sites, wordiness, complex or inconsistent messages, cumbersome interactivity, offensive or off-target content, poor quality and unfriendly user interactions can kill your brand before you even get to the "selling" part of the transaction. At Merrell Strategy, we create reach through a combination of value strategy, consumer research, and analytics to insure that your brand is properly placed and promoted, resulting in consumers highly valuing your brand.
reach and response
public relations services
strategic communications –
press releases
matte releases
bio and summary development
crisis response & management
crisis training
brand review and refresh –
brand message analysis
re-branding & packaging
logo & graphics development
demographic shift capture
influencer & product placement
events and launches –
product launches
media events
red carpet & onsite management
event marketing & buzz
guerrilla & non-traditional events
content creation –
video content & production
vlog development
photo shoots & print ads
sizzle reels
interview & media training