25 Memorable Real Estate Company Name Ideas & Examples

by: Kiah Treece

Sources: Fit Small Business

Real estate company names are critical to business success; they clearly define your brand, ensure your company is memorable, and convey a strong sense of your business culture. We compiled the best tips and examples from the pros, as well as the top real estate names of 2019, to help you choose the perfect name.

Here are 25 tips and examples to help you come up with the best real estate brokerage or company name:

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4. Be Wary of Initials & Regional Connotations

Alexandrea Merrell, Managing Director, Orndee Omnimedia

Check those initials! Fayetteville Area Rapid Transit wasted hundreds of thousands of dollars on branding, only to become a laughing stock the day the first buses hit the streets. Also remember to check regional connotations. Years ago, a New Zealand family opened a restaurant across the street called Te Puke Buffet. I am sure that they thought it was clever — Te Puke being a town in New Zealand. However, with the word “puke” in the name, it didn’t last long.

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Bottom Line: Choosing Real Estate Names

Real estate company names should represent a brokerage’s culture and mission. They should also attract the attention of agents and clients and be flexible enough to let you expand your business. If you’re starting an agency or brokerage and need to create a brand, keep it simple and focus on your professional strengths and core values. If you’re looking to start a brokerage company, make sure you have your brokers license by checking out our article on how to become a real estate broker.

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