Merrell Strategy Celebrates 15th Anniversary

New York, NY – April 1, 2024 – Merrell Strategy, celebrates 15 years in crisis management.

Since 2009, Merrell Strategy dominated the specialist crisis management and public relations space providing services for those dealing with high-profile, public tragedies and cyber related crimes, including extortion, defamation, harassment, cancelling, and revenge porn.

Orndee Public Relations started in 2003 as a luxury brand public relations agency before moving into the crisis management space in 2009. Late in 2022, after thirteen years in crisis management Orndee announced that the firm was codifying their litigation strategy services, expanding offices, and would be relaunching the brand as Merrell Strategy Inc. on February 1, 2023. Over the past year, MStrat has expanded their intel and assets divisions, providing lawyers with unequaled, targeted information.

“Public relations and crisis management has always been about creating an effective strategy and then implementing it in such a way that a client has the ability to effectively communicate their story. This is important both in the media and in litigation. We have been involved in creating a media strategy for lawyers and for clients involved in litigation for many years. But as we have progressed and become recognized experts in the cyber civil rights space, we have embraced the ability to provide more context to courts and mediations and a more inclusive and comprehensive strategy for clients and their legal teams. We are very excited about this advancement in our services and in our mission.” Alexandrea Merrell

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